06.06.07
Blog Marketing
Some days ago I read at GameProducer.net that Yaro Starak, apparently a very successful Internet entrepreneur from Australia, had released a free ebook called Blog Profits Blueprint which contains a lot of information about blog marketing and monetization. I’ve read it not because I want to monetize my blog (and if I wanted to do so I would be lights-year far to this goal ;-)) but for the advices about marketing. Sincerely, I’ve found this book to much commercial and auto-advertised but this comes as no surprise as it was written by a marketing guru, but don’t relay on my comment. Go and read it if you are interested.
More interesting is the idea I’ve got from this ebook: all marketing advice he gives to the readers are nothing more than regular marketing techniques and tactics but applied to Internet, which is sightly different than traditional medias and give a wider range of audience and hence opportunities. So, as I see it, if you are good at “regular” marketing then you should have no problems moving to blog marketing, unless you have some kind of technophobia…
Why I found it interesting? Well, computer nerds like me (yes, I am a typical computer nerd. Even completely strangers ask me, sometimes, “You work as a programmer, don’t you?”…) are not very good at marketing, social networking… well, actually we are not very good at any social activity, so we could have a really hard time marking our blog, forum, regular web page, business, etc. I don’t really think that any (good or bad) marketing advice could help us much, as I knew most tactics I’ve read from the Blog Profits Blueprint but my blog does not have more than a single reader, besides me (hello Àlex!). There must be something else we, computer nerds, have different from “regular” people.
Perhaps if we got fresh air from that room with a so tall blue ceiling… 